Hockey Heaven

Experiential/Event - Single

2015

Rethink
t: 416-583-2178
w: rethinkcanada.com

Company: Rethink Creative Direction: Aaron Starkman, Dre Labre, Mike Dubrick, Joel Holtby, Chris Staples, Ian Grais Art Direction: Joel Holtby Writer: Mike Dubrick Broadcast Producer: Kelly Cavanaugh Production Company: Spy Films, Untitled Films Director: Tyler Williams, Tamir Moscovici Editor: Marc Langley, John Evans Director of Photography: John Houtman, Anthony Arendt Line Producer: Erik Wilson Post Production Company: Rooster Post, Fort York VFX, Panic & Bob, Alter Ego, Crush Inc Audio House: RMW Music Audio House Producer: Mark Rajakovic Engineer: Ryan Chalmers, Kyle Gudmundson Colourist: Wade Odlum Media Agency: Media Edge Canada, Behaviour PR Company: Harbinger Digital Strategist: Darren Yada, Leah Gregg Account Manager: Cheryl Munroe, Scott Lyons, Krista Mundry

Some have described it as “The Most Canadian Thing Ever”. 8500 feet on top of a mountain in Canada, we built a pro-level hockey rink. Brought 12 Canadians up to play, and turned the entire experience into a branded content documentary. Why? Because Canadians are hockey obsessed. And Molson Canadian wanted to prove that we are too.