Mission: Peak Brew

Young Blood Complete Advertising Program - Complete

2015

Grip Limited

Company: Grip Limited Creative Partner: Scott Dube, Randy Stein Copywriting: Dane Boaz Art Direction: Juan Torres Agency Producer: Chantel Brinkman Production Company: Sherpas Cinema Editing Company: Grip Sound & Picture Audio Production: Paul Seeley Account Director: Martin McClorey Print Producer: James Graham, AJ Merrick, Kendra Plantt Designer: Pia Nummi, Lora LeClair, Olivia Harrison, Jill Brown, Rob Wigington Content Strategist: Patrick Tomasso Account Coordinator: Jacqueline Marcuzzi

In a crowded market of so-called “mountain beers,” Kokanee needed to stake its claim as the one true beer of the Canadian Rockies. So we created our most epic batch ever—Peak Brew by Kokanee, brewed using pristine snow from the peaks of seven mountains. The campaign launched with Mission: Peak Brew, an online film series following local legends as they brave the mountains to collect the sacred snow.