Nourcy Restaurant & Take-Out

Environmental/Signage - Series

2015

lg2boutique
t: 418-263-8901
e: tania.pons@lg2.com
w: lg2boutique.com

lg2boutique Art Direction: Jacques De Varennes Graphic Designer: Sonia Delisle Account Director: Sandie Lafleur Architect: Hélène Fortin Agency Producer: Julie Pichette Mac Artist: Sonia Delisle

The visual identity is buttressed by simple, strong typography. But a bold touch was needed to express Nourcy's creativity and flair. The diagonal on the capital "N" in the logo represents a break with the routine. By adding a second parallel line the "N" is brought to life in a playful, dynamic way. These visual principles are the building blocks used across the brand platform - inside and outside at Nourcy locations.