Bulk Barn Rebrand

Complete Design Program - Complete

2015

Leo Burnett, Toronto

Leo Burnett, Toronto Chief Creative Officer: Judy John Creative Direction: Lisa Greenberg, Ryan Crouchman Art Direction: Ryan Crouchman, Jeff Watkins Copywriting: Kelly Zettel, Jennifer Smith, Darya Klymenko Designer: Jeff Watkins, Ryan Crouchman, Dejan Djuric Illustration: Kristina Marija Valiunas Agency Producer: Sabrina De Luca Print Producer: Kim Burchiel, David Eades, Trong Nguyen Account Director: Natasha Dagenais, Brittany Gold Account Executive: Olivia Akins Planner: Brent Nelsen, Richard Bernstein Photography: Fuze Reps, Arash Moallemi Retouching: Adora Beatty

BulkBarn is all about big. They offer big variety, big fun, and big possibilities—it’s the only store where you can buy a pinch of this, or a pound of that. We’ve updated the brand to appeal to a wider audience, inspired by scale and abundance. Elements include a big logo type and super-big product photography. All graphic elements are paired with playful copy to create a bold brand with a big big heart.