Établi

Complete Design Program - Complete

2015

Paprika
w: paprika.com

Paprika Art Direction: Daniel Robitaille Creative Direction: Louis Gagnon

In order to recall the pure lines of Établi’s furniture, we opted for a refined brand image. An exclusively black and white signature of elegant simplicity with a clever wink at furnishing seemed to us the ideal way to honor the cooperative’s soul. As for the letterhead design, it makes a judicious reference to the craftsmen’s workplace, namely, to the holes one may find in saw tables and wall panels alike.

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