Vuhl

Complete Design Program - Complete

2014

Blok Design
t: 416 927 7077
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w: blokdesign.com

Blok Design Creative Direction: Vanessa Eckstein, Marta Cutler Designer: Patricia Kleeberg, Kevin Boothe Photography: Laurent Nivalle Designer: Vanessa Eckstein Writer: Marta Cutler

Our involvement began before any bolts were riveted. Working with the designers, we helped shape the brand, from the story to the identity to the art direction and communications. The identity reflects the subtleties of design that define the car. The “05” has its roots in the racing iconography of that time. To capture the visceral quality of the driving experience, we chose a photographic style that is gritty and stylish, nostalgic and contemporary.