Téléfilm Canada branding for all international events
Typeface Design - Single
2014
lg2boutique
t: 5142818901
e: cynthia.moreau@lg2.com
w: lg2boutique.com
lg2boutique Creative Direction: Claude Auchu Designer: Maude Lescarbeau Account Director: Ingrid Roussel Typographer: Maude Lescarbeau Account Director: Catherine Lanctôt Print Producer: lg2fabrique Account Manager: Marion Haimon
The design was inspired from the country’s distinctive geography, putting the focus on the immensity of Canadian talent which is equalled only by the breadth of the country. The colour palate was centred on red, a natural and symbolic choice for Canada. The typography was conceived using the existing Telefilm Canada logo for greater visual unity. It’s a complete visual language that puts the focus on the organization’s roots.