Rocky Mountain Chocolate Factory - Chocolate Bars

Food - Series

2015

Dossier
t: 604-255-2077
e: info@dossiercreative.com
w: dossiercreative.com

Dossier Creative Direction: Don Chisholm Design: Pat Smith Production Manager: Reg Dick Production Artist: Andy Santoso Project Manager: Gaby Da Silva Hastie

Our brief was to create a new line of chocolate bars to build excitement in Rocky Mountain stores. Beginning with the bar itself, we designed the product to evoke and extend the brand’s playful character into 3-dimensions. On the packaging, we custom-designed the form and added finishing details like varnishes, embosses and metallics to convey quality, as well as to delight the eye for a stronger shelf presence.