The Selby

Environmental - Single

2015

L.A. Inc.
t: 416-304-9395
w: la-ads.com

L.A. Inc. Creative Direction: Coni Kennedy Art Direction: Coni Kennedy Production Manager: Adam Ayliffe Account Director: Amber Shiozaki signage: signtronix signs

Signage for The Selby supports the quirky personality of the brand. Inside, a custom neon installation of the logo greets visitors and is visible through the window 24/7. Outside, a large backlit sign features an original illustration from surreal artist Carlo Giambarresi, depicting the building being painted in, and stands out proudly from the uninspired sea of grey towers.