Coven Vodka

Wine/Beer/Spirits - Single

2014

Hired Guns Creative
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Hired Guns Creative Creative Direction: Hired Guns Creative Designer: Hired Guns Creative Copywriting: Hired Guns Creative Printing Company: Okanagan Label & Print Photography: Sean Fenzl

By day, Coven Vodka is a simple, elegant package. It sits comfortably within its competitive set, communicating craft and quality.But darkness changes everything.Whet the lights go down, the ritual begins. The glow-in-the-dark overprint on the front label emerges to show a gathers of witches - some creep, some seductive… all of them dark and foreboding.