Putting colleagues back on their feet.

Young Blood Design - Series

2015

Cossette

Cossette Client: BEC Chief Creative Officer: Antoine Bécotte Associate Creative Direction: Anne-Claude Chénier Art Direction: Léo Breton-Allaire Writer: Philippe Brassard Photography: Raphaël Ouellet Art Direction Photo: William Boucher Retouching: Visual Box

We created a platform entitled the becboutique.ca. All proceeds from the becboutique.ca went to benefit the BEC, an NPO that helps communications professionals who are down on their luck. This is why we featured each of the items upside down, along with a signature that read “Putting colleagues back on their feet.” We also created a positive colour palette for each product category to further incite purchase.