Left Field Cider Co.
Wine/Beer/Spirits - Series
2014
Exhibit A: Design Group
t: 604.873.1583
e: cory@exhibitadesigngroup.com
w: exhibitadesigngroup.com
Exhibit A: Design Group Creative Direction: Cory Ripley Designer: Timothy King Illustration: Cory Ripley Copywriting: Kate Garthwaite
Left field Cider Co. is a family-owned, small-batch hard cider producer in the British Columbia interior. The strategy revealed women are already likely to consume cider. We set out to appeal to male consumers, more specifically craft beer drinkers. Playing off the company name/ tagline, 'Left Field Cider Co. – From Outta Nowhere', we developed a visual narrative of a scenario you might only come across in an orchard on the side of a mountain.