Highway Harold

Young Blood Typography - Single

2015

Blue Hive, Dylan Silvestro/Tiffiny Li
t: 416-640-4484

Company: Blue Hive Art Direction: Dylan Silvestro Copywriting: Tiffiny Li Creative Direction: Matt Frarracci, Jonathan Smith Executive Creative Direction: Serge Pennings Illustration: Pierre Bourjo Producer: Betsy Tran Head of Art & Design: Allen Kwong

Everyone has different driving habits, and they require different tires based on how and where they drive. To bring this idea to life, we designed custom highway typography to spell out people’s names.