Smart Kids Now. Smart Adults Later.

Public Service/Charity (Non-Profit)

2013

Leo Burnett, Toronto
e: jesse.brook@leoburnett.ca
w: leoburnett.ca

Chief Creative Officer: Judy John Creative Direction: Lisa Greenberg Group Creative Director: Sam Cerullo Interactive Art Director: Matthew Kenney Art Direction: Mike Cook Interactive Copywriter: Matthew Doran Copywriting: Stephen Stahl Illustration: Martin Bregman Web/Flash Developer: Jacqueline Adediji Art Producer: Laurie Filgiano Group Account Director: David Buckspan Account Supervisor: Chris Saunders Planner: Brent Nelsen, Zeb Barrett Social Media Planner: Heather Morrison Production Company: Public Assembly Executive Producer: Kevin Corvetti Audio: Eggplant Collective Casting: Jigsaw Ad Agency: Leo Burnett, Toronto Client: TVO

TVO is a public broadcaster that needed to raise funding for their educational children's programming. Dozens of unique characters showed people how endless the possibilities are when kids get the right educational fundamentals. The centrepiece of the campaign was a website that featured a unique donation interface that made donating fun and showed how every dollar donated helps a kid get closer to what they want to be.