30 Miles of Freedom

Consumer Products

2014

SapientNitro
t: 416-645-1500
e: jdumaran@sapient.com
w: sapient.com/en-us/sapientnitro.html

Company: SapientNitro Creative Direction: Alison Garnett Design: Justin Hsieh Information Architect: Cameron Ley Copywriting: Jim Borwick Account Director: Tony Tarle Development: Noel Tibbles, Brett Kellgreen, Kevin Ronald, Keith Foster Project Manager: Phil Sywash Technical Director: Ramakrishnan Annaswamy Account Manager: JJ Peyton Production Company: Global Hue

Winning Website: jeep.com/en/live/30-miles-of-freedom

The 30 Miles of Freedom microsite delivered a fuel-efficiency message to Millennials through a social media driven contest. Using Google Maps technology, users could map their favorite drives – up to 30 Miles – and illustrate them with photos and captions. The best trips were recreated as video content, and two new Jeep vehicles were awarded to the winners. With only digital advertising support in market, both Patriot and Compass sold at unexpected levels.