Keep BC Beautiful

Pro Bono

2014

Spring
w: springadvertising.com

Company: Spring Creative Direction: Rob Schlyecher Art Direction: Jeremy Grice Production Artist: Tina Furesz, Janette Lodermeier, Jessica Marte Development: Tom Lamb Copywriting: Ben Hudson, Rob Schlyecher Design: Jeremy Grice Account Executive: Justin Van Mulligen

There are four proposals from oil industry companies that would exponentially increase oil tanker traffic along along BC’s coastline. When an Instagram user shares BC scenery they often hashtag #beautifulbc. That hashtag is followed and relevant photos are retouched to demonstrate what that very scene could look like after an oil spill. That ‘oil-spilled’ photo is sent back to the poster with the message “don’t let this happen to the place you love”.