Unite All Originals Run DMC X A-Trak Interactive Video

Advergaming

2014

SID LEE

Company: SID LEE Client: adidas AG Creative Direction: SID LEE Agency Producer: SID LEE TECHNOLOGIES, JIMMY LEE Production Company: Stinkdigital Director: Alex Courtes Director of Photography: Jody Lee Lipes Music/Sound: A Trak, Run DMC Production House Producer: Nell Jordan, James Britton, Malachy Mcanenny Flash Animator: Machine Molle Editor: Nicolas Larrouquere

Collaborating with Google, we created the world’s first voice-activated interactive film. Users simply spoke to the video, each word unlocking more content. They could dive deeper into particular products or curated looks, watch behind-the-scenes footage or receive words of wisdom from Rev Run. The more they participated, the better the film became.