Arctic Home

Offline Digital

2013

Zulu Alpha Kilo
e: awards@zulualphakilo.com

Ad Agency: Zulu Alpha Kilo, Gravity Partners Limited Chief Creative Director: Zak Mroueh, Peter Munck Executive Creative Direction: Shane Ogilvie Creative Direction: Ari Elkouby, Mark Francolini, Ryan Hryciuk Senior Writer: Nick Asik Copywriting: Jeremy Carr Art Direction: Jenny Luong Integrated Producer: David Isaac Group Account Director: Carolyn Bingham Account Director: Sherryl Woodward Account Executive: Laura Robinson Studio Manager: Keeley O'Hara Print Producer: Kate Spencer Production Artist: Brandon Dyson Studio Artist: Heather Lee Photography: Jamie Morren Strategic Planner: Leigh Himel Creative Technologist: David Bastedo Producer: Nicole Glickman Development: Mathew Koukounakis Client: Coca-Cola Canada Sr. Integrated Marketing Manager: Hayley Shay Sr. Brand Manager: Carolyn Harty Director of Brand Communications: Shannon C. Denny Digital Strategy & Activation Manager: Jocelyn Tse French Partner: Publicis Production Company: Thinking Box Ltd. Chief Strategy Officer: Amir Sahba Engineer: Ali Hassannia Digital Art Director: Troy Graham UI Developer: Bryan Kotjan Director of Software Development: Michael Lee Producer: Dave Abbey Program Partner: Word Wildlife Foundation Sculpture Artist: Idris Moss Davies Sculpture Company: Atomic Props Field Marketing Agency: Mosaic PR Agency: Environics Property Partner: Cadillac Fairview

Coco-Cola Arctic Home is the world's first temperature-controlled installation created to raise awareness of the polar bear's disappearing habitat. Inside the display is a sculpture of two polar bears, surrounded by real water. By pledging to reduce their carbon footprint or spreading awareness of the cause via video, text or Twitter, individuals could decrease the temperature inside the display by -0.05ºC, keeping the polar bear's habitat frozen, while increasing the awareness of the effects of global warming.