Froot Loops Smoothies

Gaming - Single

2008

Arc Worldwide, Toronto - A Leo Burnett Company
t: 416-925-5997
e: rebecca.adams@leoburnett.ca
w: leoburnett.ca

Programming: eAxis Illustration: Chuck Gammage Copywriting: Jennifer Smith Design: Charlyn Wee Art Direction: Ian Kay, Charlyn Wee Creative Direction: Ian Kay, Shirley Ward-Taggart Ad Agency: Arc Worldwide, Toronto

Winning Website: arc-awards.com/smoothies.html

Smooth Adventures Kids were invited to help save Toucan Sam's nephew while discovering new, yogourty Froot Loops Smoothie cereal. TV and Online Banners directed kids to the site to play games and explore Smoothie Island to find the nephew. A contest with smooth prizes drove repeat visits and over 485,000 game plays.