Budweiser Red Light Helmets

Branded Content

2014

Anomaly
t: 647-547-3440

Company: Anomaly Chief Creative Officer: Mike Byrne Executive Creative Direction: Pete Breton, Dave Douglass Art Direction: Stefan D'Aversa, Noah Feferman Integrated Production Director: Jen Mete Producer: Sharon Langlotz Executive Business Director: Brent Rivard Group Account Director: Dion Aralihalli Account Supervisor: Allison Cornford, Keltie White Account Executive: Vanessa Cote Client: Labatt Breweries of Canada Senior Marketing Director: Kyle Norrington Marketing Director: Michaela Charette Brand Manager: Andrew Oosterhuis Sports & Entertainment Manager: Alexis Smith Production Company: 4K Productions Executive Producer: Aaron Bernakevitch Editor: Jamie Wensley Videographer: Anish Bahl Music/Sound: Silent Joe

Budweiser successfully introduced the Budweiser Red Light, a game-synced hockey goal light triggered by your favourite city. The next step was elevating goal celebrations where they happen, in arenas.We surprised thousands of fans in Calgary with Budweiser Red Light hockey helmets on their seats, all prepped to go off when Calgary scored.Within minutes Calgary scored, lighting up the entire arena with an epic spectacle and celebration.