Year: 2008
Category: Public Service/Charity (Non-Profit) - Single
Title: Ctrl Alt Shift

Ctrl.Alt.Shift is a brand new youth charity for Christian Aid aimed at 16 to 24 year olds that turns the conventional relationship between charity and supporter on its head. We created a revolutionary new charity that had social media and user generated content at its core. Users were required to participate creatively rather then with a ‘direct debit'. Cultural ambassadors were established with Sway and Estelle whilst Baltic, Sadlers Wells and Vice Magazine encouraged Mentorships and real world events. User generated content is also championed via a quarterly print magazine.

Website: www.greenroom-digital.com
Email: neil.kleiner@momentumww.com

Creative Direction: Richard Coggin Ad Agency: Momentum Worldwide

Winning Website: www.ctrlaltshift.co.uk

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