Unite All Originals So Me X A-Trak

Craft-Art Direction

2014

SID LEE

Company: SID LEE Client: adidas AG Creative Direction: SID LEE Agency Producer: JIMMY LEE Director: SID LEE TECHNOLOGIES, So Me Production Company: Iconoclast Director of Photography: Arnaud Potier Editor: Walter Mauriot Executive Producer: Mourad Belkeddar, Charles Marie Anthonioz Producer: Geoff Mclean Music/Sound: A Trak Flash Animator: Digital District

This project was all about creating symbiotic visual representation of a collaboration between various artistic styles, while keeping the overall output coherent. The idea was to demonstrate what happens when different cultures and passions collide.We produced a music video showing the meet-up between French graphic designer / director So-Me, Montreal DJ / producer A-Trak, and different street sub-cultures.