Jump the Boards

Offline Digital

2014

JWT Canada

Company: JWT Canada Creative Direction: Brent Choi, Ryan Spelliscy, Paul Wales Art Direction: Allie Keith Copywriting: Henry Park Agency Producer: Jennifer Cotton Director: Mark Zibert Cinematographer: Chris Mably Editor: Mark Paiva Colourist / Transfer: Wade Odium Compositor / Online: Sean Cochrane Production Company: Sons and Daughters Production House Producer: Dwayne Phipps Music/Sound: Grayson Matthews Client: Tim Hortons Account Director: Chris Hopper Account Supervisor: Mike Davidson

Nothing brings Canadians together like a hockey game. So we created an ad where all of Canada literally gets behind Sidney Crosby as he is about to take a face-off.And what better place to showcase a spot about 'Canadians coming together for hockey' than at actual hockey games.