Year: 2008
Category: Online Campaign - Single
Title: Sliced the Movie

The brief: Vodka flavoured with fruit. Do something that appeals to the hip, young adults. The solution: Create a horror movie, using every cliché in the book, to demonstrate what happens when good fruit goes bad.

Voice: 416-979-7999
Website: www.gjpadvertising.com
Email: tdefino@gjpadvertising.com

Ad Agency: GJP Advertising + Design Chief Creative Officer: Alan Gee Creative Direction: Gerald Flach, Trevor Schoenfeld Art Direction: Gerald Flach, Christina Gliha

Winning Website: www.gjpspark.com/award_entries/2008/Vex_SlicedTheMovie/

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