Category: Experimental/Artistic - Single
Title: Play Puddles
Fanta's "Play Puddles” were placed on mall floors across the country. When unsuspecting shoppers stepped on a puddle, they made a sound. A boing. A bounce. A silly scream. The puddles added some spontaneity to their otherwise uneventful shopping days and fit perfectly with Fanta's "Play Starts Now” positioning.
Creative Direction: Lance Martin Associate Creative Direction: Ryan Wagman Art Direction: Guybrush Taylor, Mike Blanch Copywriting: Ryan Wagman Illustration: Whitney Taylor, Alex Chung Ad Agency: TAXI 2
Winning Website: neverinneutral.com/Fanta/index.html
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