See How Well You Hear

Mobile

2014

Red Lion Canada
t: 416-603-6500
e: amy.mielke@redlionlabs.ca
w: redlioncanada.com

Company: Red Lion Canada Creative Direction: Brett Channer, John Finn, Jim Garbutt Art Direction: Anand Iyer, Jacob Prapavessis Copywriting: David Pigeon, Sarah Gencarelli Client: Sound Communication Creative Technologist: Michael Coulson Production Company: Ngoar Account Manager: Meghan Cassidy

Hearing impairment is a growing concern. People usually get their eyesight checked but not their hearing. We created an app that uses people’s eyesight to show them how well they hear. Users are prompted to take a photo. A sound frequency begins to play. The image starts blurry and gets clearer as the sound frequency increases. Users press stop when they can no longer hear the sound frequency. The image shown represents their hearing impairment.