Breathe Right Sleep Clinic

Mobile

2014

GREY
e: awards@greycanada.com
w: greycanada.com

Company: GREY Chief Creative Officer: Patrick Scissons Creative Team: James Ansley, Todd Lawson Producer: Jay Gammy Agency Technology: John Breton, Mark Brombacher, Daryl Brewer Account Service: Patty Moher, Darlene Remlinger Technology: Bespoke Partners, Brian Steinhauser, Thomas Blackmore, Jeff Laughlin, Angie Boddy Client: GSK

Breathe Right nasal strips had to overcome the biggest barrier to purchase – snorer denial. So we created the Breathe Right Sleep Clinic app, an innovative sleep monitor that records decibel level, peak snores, and even warnings for possible sleep apnea. The app was first beta tested with 300 snoring suffering couples, accessible via pin code that was provided via a free trial sample of Breathe Right nasal strips.