InstaHeartAuction

Young Blood Interactive

2014

McCann London

Company: McCann London Chief Creative Officer: Rob Doubal, Laurence Thomson Creative Direction: Thomas Ilum, Steph Hamill Art Direction: August Segerholm Design: Dustin De Souza Copywriting: Alastair McVeigh Production Company: Unit9, Reform London, Craft London Planner: Philippa Dunjay Motion Graphic Designer: Claes Lind

Most of us have had our hearts broken, and have gifts from those ex-lovers gathering dust in cupboards. So, we decided to turn those trinkets into a fundraising revenue stream and launched InstaHeartAuction - the first ever charity auction on Instagram. InstaHeartAuction encouraged people to help Heart Research UK heal hearts, and help mend their own, by auctioning off gifts from ex-lovers gifts with a simple hashtag on Instagram - #instaheartauction.