Liberté Yogurt - Cheat On Your Ice Cream

Food Photography - Series

2015

Dumais Studio
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Sylvain Dumais Photography: Sylvain Dumais Food Stylist: Johanne Depelteau Creative Direction: Richard Rochette-Villeneuve Art Direction: Alexandre Jutras Chief Creative Officer / Cossette: Antoine Bécotte Ad Agency: Cossette

Many consumers see yogourt as a health food.They don’t know Liberté offers the richest, creamiest yogourt on the market—Liberté Méditerranée.We therefore positioned this yogourt as the only satisfying alternative to ice cream.