Arthritis Research Foundation - Power of Movement Campaign

Public Service/Charity Photography - Series

2014

Lowe Roche Advertising
t: 416-927-9794
w: loweroche.com

Lowe Roche Advertising Creative Direction: Jane Murray, Mark Mason Agency Producer: Beth MacKinnon Account Director: Ailin Wu Photographer: Shin Sugino Production House: Sugino Studios Producer Stills: Taeko Yamanouchi Account Executive: Leo Maia

The Power of Movement is Canada’s largest yoga fundraiser, benefiting the The Arthritis Research Foundation.We brought together some of Canadas top yogis and dancers, and had them perform yoga poses to visually create the human body’s bone structures that are commonly affected by arthritis. Our campaign visually demonstrates that doing yoga doesn’t just help raise money for arthritis, it also helps brings increased movement to arthritis sufferers as well.