Artful Tea

Complete Packaging Design - Complete

2014

Justin Towart
t: 814-360-8377
e: justin.towart@gmail.com
w: justintowart.com

Student: Justin Towart Program: MFA Graphic Design School: SCAD

Artful Tea is a product targeting women in their 20s to 30s who shop at Anthropologie. The solution focuses on the artful nature of tea-brewing, connecting this historic and detailed ritual with a focus on the nine major tea types, which are color-coded. Artful Tea is conceived as an elemental, minimal form that accommodates multiple functions – a sculptural infuser, an instructional ‘tea reader’, and hinged storage compartment for looseleaf tea of the chosen type.