BlackStripesBack

Advertising - Single

2015

Mario Trujillo, David Chávez
t: +52-1-554-540-7426
e: mariotrujillo@nootropica.mx
w: mario-trujillo.squarespace.com

Students: Mario Trujillo, David Chávez Program: Art Direction School: Miami Ad School Mexico City

Wild tiger numbers are at an all-time low. We have lost 97% of wild tigers in just over a century. They’re disappearing really fast. The idea is to use sunsets as a way to communicate this issue since sunsets don’t last that long. The billboard will be black during the whole day and will only reveal the message during sunset with a message that reads: “Tigers are disappearing fast, just like this sunset”.