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30 seconds or less - Single

2014

TAXI Canada

Company: TAXI Canada Executive Creative Direction: Lance Martin Creative Direction: Jeff MacEachern Art Direction: Mike Lee Writer: Mike Blackmore, Mike Shuman, Mike Lee Associate Creative Direction: Mike Blackmore Director, Cold Beverage: Leisha Roche, Kristi Murl VP, Grocery and Beverage: Chris Bell Associate Brand Manager: Lindsay Rogers Design: Mike Lee Agency Producer: Ben Sharpe Production House: Steam Films Production House Producer: Andrew Graham Prodcution House Executive Producer : Krista Marshall Production House Executive Producer : Jenn Sykes Cinematographer: Tico Poulakakis Video Post Facility: The Vanity Compositor/Online: Sean Cochrane Special Effects: Sean Cochrane Editing Company: Posterboy Edit Editor: Griff Henderson Animation: Josh Clifton Colourist/Transfer: Alter Ego - Wade Odium Audio Post Facility/Music House: Eggplant Collective Music/Sound: Adam Damelin Managing Director: Daniel Shearer Account Director: Shazeen Pirani Account Manager: Zak Usher, Andrea Wong Media Agency: Mediavest Media Agency Planner: Fatima Hyder Production Design: Michael Walker Director: Benji Weinstein Client: Kraft Canada

If MiO changes your water, then MiO Sport changes the game. To promote the launch of MiO Sport we transformed Calvin, the much-loved office worker from our previous commercials, into an elite athlete right before our viewers’ eyes. The ad not only built our brand but it also effectively promoted MiO as a game-changer in the sports drink category.