If this is your first time entering this year, please review all sections below. Some rules have changed.
The deadline for Advertising is April 14, 2017.
We do grant short extensions, but we cannot guarantee one. You should therefore attempt to have your entry finalized by the deadline date.
The contest is international and open to all forms of professional work created between February 2016 and March 2017 (but not entries that have been submitted into last year’s competition). Maximum hard-copy entry size is 22 x 26 inches. See Preparing & Submitting Entry Material below for more information on acceptable formats.
Can students enter? No. Students may enter the Student competition, which contains a number of advertising categories.
Do I need to get the rights of the subjects or client approval? Although you do not need to send us a copy of release forms, we do suggest that you get them. If your work is chosen you will need to grant us the rights to reproduce the image or images for both our online and print publications, so you would most likely need to have these rights in place to protect yourself. Entrants that come back to us requesting we don’t run their winning work because they don’t have the rights will not be refunded for their entry.
Series (up to 3 pieces): $100
Entire Campaign (5 to 9 pieces submitted in the form of a campaign video): $175
Series (up to 3 pieces): $175
Online Campaign: $175
Integrated Campaign: $175
Series (up to 3 pieces): $75
Entire Campaign (5 to 9 pieces submitted in the form of a campaign video): $100
Interactive Advertising Single: $75
Interactive Advertising Series: $80
Most categories now have the option to send in hard copy entries OR upload them digitally. You will see your options beside each category name. We strongly recommend some categories to be submitted in hard copy based on judges’ feedback. You will encounter a pop-up when you submit your entry form if you are entering one of these categories.
HC- Hard copy
Can I enter a piece in multiple categories? Yes. In your account on the My Entries page, click “Submit in another category” on any entry you have created. A duplicate entry will be created with all the same information. Just be sure to change the discipline and entry category to the new one you want to apply to.
Which category does my entry belong in? Often the best way to understand a category is to see previous work that won in that category. Check our Winners Gallery for examples. If you still have questions regarding our categories or require assistance in selecting the appropriate category, please contact our awards coordinator at 416-510-0909 x27 or firstname.lastname@example.org.
Is my entry a single or a series? A single means one piece, and series means you are submitting more than one piece of the same project to a maximum of three. If an entry contains more than three images, the three that are to be judged must be identified.
Where are the complete categories you used to have? In some cases, we have combined Series and Complete into one category, and in others we have renamed Complete into Entire Campaign to avoid confusion.
What is the Young Blood category? Young Blood is a series of categories open only to entrants who have been out of school for 5 years or less. As with all categories, they are judged on creative excellence, technical merit and suitability for end use, but the jury takes into account the level of professional experience.
Once you pay for your entries, credits are FINAL. You have the opportunity to work on your entries, save and log out if you are still collecting credit information. Only proceed with payment once your credits and descriptions are complete.
We will reproduce these credits in the magazine and in our online winners gallery alongside your winning image(s). Credits will be reproduced in the order that you specify. Review your credits and their sort order carefully! Only the first 6 credits will appear in print, whereas all of your credits will appear online.
After the time of payment, credits will not be changed so please carefully review titles, spellings and contact information.
Judges & Scoring
Judges & Scoring FAQ
Applied Arts contests are judged by panels of highly regarded industry professionals and experts, in a rigorous process. Every entry is scored independently, based on creative merit, technical excellence and suitability for end use. Interactive categories are also judged on functionality and interactivity. Discussion is not permitted and judges must abstain from voting for their own work. Judging for Advertising takes place in June. Entries that meet our pre-determined cut-off score are published. Check back soon for our list of confirmed judges.
John has a resume full of awards / trophies won during his nearly 20 years working for some of the best shops in Canada and the U.S. He's also got a trophy wife, 3 trophy kids, and a raging snowboarding habit. He's currently freelancing and not above adding a shameless plug about it here.
A true Ideas-above-everything creative, Virginia has been telling big-brand stories since the dawn of digital. As a graduate in Radio and Television, Virginia naturally embodies the role of writer, designer and director. She brings effective storytelling to the advertising world and a rare big-picture perspective that helps seamlessly fit those stories into today's larger, increasingly complex ecosystems.
Co Chief Creative Officer
Todd joined BDDO after 10 years at DDB where he garnered 4 Strategy Agency of the Year titles and helped his teams win many effectiveness awards including Gold Cassies and CMA awards. Todd believes strategic thinking, curiosity and passion can solve any business problem and has put that philosophy into practice on some of Canada's most loved brands. Creatively he has won at every national and international award show, including the One Show, Communication Arts, D&AD, and several Cannes Lions. In 2010, one of his proudest moments was winning a silver lion for an emotional short film he created for the Canadian Cancer Society. In 2017 Todd was named one of the top ten CD's in Canada. He has also been a judge for the Bessies, Applied Arts, CMA's and the Marketing Awards. Todd's love of fishing is second only to his love of problem solving. Sometimes he does both at the same time. Just ask him about the 7-pound smallmouth bass story.
VP Creative Director
With over 15 years in "the biz", Rene has worked on everything from print to outdoor to radio, but truly found his calling in digital. He's won over 100 industry-recognized awards and is now VP CD at BIMM – a data-driven creative shop where he leads Enercare and other national accounts like Shaw.
Associate Creative Director
Leia studied Visual Arts and Creative Writing at UVIC and joined Rethink in 2010 as an Art Director. She was made Creative Director in 2016. Her work has been recognized by Communication Arts, Cannes, The Clios, Archive, Applied Arts, Marketing, and The ADCC.
Trampoline Creative Inc.
In her 20-year career as a writer, in both Toronto and Halifax, Shelly has worked for every client imaginable, from sexy sports cars like Lexus and BMW, to much more practical goods, like adult diapers (which actually have a lot in common with sports cars as "high-performance" is a feature consumers expect from both). Her work has been recognized by major award shows including The Bessies, Marketing, The Webby's, Applied Arts, One Show and Cannes.
Executive Creative Director
For the past 17 years, Jeff has worked hard to foster strong relationships with clients and peers throughout the industry. He has championed and developed breakthrough work to help build powerhouse brands that are known and loved throughout Canada: Koodo, Kraft Peanut Butter, Tim Horton's, and SiriusXM are but a few. Demonstrating again and again that big ideas bring big results, Jeff's creative leadership over the past six years has earned TAXI global recognition from shows such as Cannes, the One Show, Effies and Cassie's.
Associate Creative Director
Michael has been writing copy since 2001, working at agencies in Toronto, Halifax and for the past 8 years, Montreal. He is well-versed in both English and French, being the first English copywriter to win a Laureate from the Office de la langue française in 2017. His work has been featured at The One Show, Cannes Lions, New York Festivals, and London International among others. Michael was ranked as the number 11 copywriter in Canada in 2016.
Chief Creative Director
Buntain + Partners
Winner of the 2014 Titanium Lion, Jordan is a native of Ontario and the Chief Creative Director at buntain+partners. Before starting his own shop, Jordan held senior creative positions at Grey NY, Crispin Porter + Bogusky, and AKQA. As a junior, back in 1999, he helped to create the first Canadian Cannes Committee.
Chief Creative Officer
Ogilvy & Mather
Brian Murray is Chief Creative Officer of Ogilvy & Mather, Toronto. His work has received international recognition from Cannes, One Show, D&AD, Clios, LIA, Communication Arts, Webbys, and more. Brian has also earned his MBA from the Rotman School of Management, University of Toronto. (Advertising is a business after all.)
Brad Monk is Creative Director – Partner at Central Station Advertising in Toronto. His love for advertising began in the 1970's around 4 years of age, where he knew just how good all the words to the Milton Bradley commercial for the board game, "Trouble" really were… "If you've got trouble, wait don't run…" Those who know it… never forget it, says Monk. His first advertising job was actually in the mailroom of a large agency in Toronto. But soon after seeing what a Creative Department did, Brad knew right away, he was all in. It didn't take long for him to chase down his first copywriting job and go on to win, place or show at practically every Canadian advertising show, festival and event there is. Notably, he was the first ever to win the Canadian Young Lion and the youngest writer to win a gold Marketing award at the age of 21. Today, Brad continues to create powerful and award winning advertising and design for clients such as Nike, MolsonCoors and Weetabix to name a few. In his spare time, he has works hard in amateur motorcycle racing where he has won National Championship titles in both the US and Canada. Monk says racing is a lot like working in Advertising, only Advertising is just slightly more dangerous.
EVP, Executive Creative Director
Christina Yu has been in the business for almost 20 years working at various award-winning agencies before opening Red Urban in 2010. Over the years Christina has judged and been awarded at every major awards show including Cannes, One Show and D&AD. She has also been recognized as one of Canada's 30 under 30 to watch and Top 100 Thought Leaders.
After spending some time in Calgary at Trigger and Wax Joel migrated to Toronto and worked at DDB, Saatchi & Saatchi and Rethink communications, Where he's garnered all the awards from your classic "I've made it list". Joel is now Executive Creative Director at Grey Toronto, where he continues his winning streak. He has worked on the following accounts: Volvo, Herradura, HSBC, Toyota, Molson, Harley Davidson, A&W, BCAA insurance, Jägermiester, Muskoka brewery, Shaw communications, Calgary Zoo, Metro News, Lava Life, Orkin, Yukon tourism, Hertz Rent-A-Car, Kicking Horse ski resort, Rickard's Brewery, Gas-x and many more.
Founder, Creative Director
Nick has over 20 years of brand, retail and campaign development experience, in London, Doha, Johannesburg and Vancouver. In 2014, Nick co-founded Will, a 20 person, strategy-led creative agency, committed to doing great work, striving for simplicity and being honest. With these principles in place, the awards have often followed.
An idea generator, Jack firmly believes that creativity can come from anywhere, hence his multi-disciplinary method leading to comprehensive advertising and branding programs that thrive in a digital world. His holistic approach has helped redefine his clients' stories in meaningful ways. His work has been rewarded, recognized and featured in the industry at all levels. He is the co-author of a best-selling cookbook, and a strong performing arts advocate.
Preparing & Submitting Entry Material
Entering is easy with the following five steps.
Step 1: Create an Account
When you click Enter Now at the top of this page, you’ll be asked to Create an Account with an email and password. This account will be used to manage all of your entries. Once you’ve created that account, you can create, edit and pay for entries on the My Entries page.
Step 2: The Entry Form
ALL entrants must complete an online entry form, regardless of payment or material submission method, to be eligible for entry.
On the main My Entries page, click on “Submit a new entry in one of the awards.” You can then select which award program you’ll be entering, and have the chance to review this FAQ information. When you’re ready, click the Enter Now button below or at the top of the page.
For series entries, only ONE form needs to be submitted per series. Please put all the titles in the “Title” field, separated by a slash between each. If you are entering an image as both a Single and as part of a Series, a new entry must be created with only the image you want judged.
Step 3: Review Your Credits and Entries
Review your credits before making final payment, to be sure all information is accurate, or save and come back at a later date to add more entries.
NOTE: We now require complete credits at the entry stage. This information will be used in both the magazine and in our Winners’ Gallery online if your entry is chosen as a winner. Credits will be reproduced in the order that you specify, so please be sure to review this information carefully. Only the first 6 credits will appear in print, with all credits appearing online, so the order matters. See the “Credits” section above for more information.
Step 4: Acceptable Formats & File Submission
Plan how you are going to submit your entries. Most categories have the option to send in hard copy entries OR upload them digitally. Some are digital only. Download our Advertising Categories PDF to see the full list.
We strongly recommend some categories to be submitted in hard copy based on judges’ feedback. You will encounter a pop-up when you submit your entry form if you are entering one of these categories.
Maximum entry size is 22 x 26 inches.
We require that entrants who chose the hard copy option when filling out the form to submit their work in hard-copy format, to ensure that our judges observe the work in its original, intended state. This ensures the fairest and most accurate judging procedure. If you choose hard copy, do not also submit digital for the same category or the digital will be disqualified.
If you chose the hard copy option, there will be tags to print out and lightly affix to the back of your entries before sending in to the Applied Arts office. Once you have submitted your entry, an email confirmation will be sent to you. Within that email will be ID tags. Please match these tags to your titled entries and lightly tape or paper clip (no glue please) to the back of EVERY piece being entered and mailed, no matter whether it is a Single or part of a Series. ID tags on Series entries should be labeled 1 of 3, 2 of 3, etc.
If you are entering a piece as both a Single and as part of a Series or, a duplicate copy with its own entry form and fee must be submitted.
Entrants in non-broadcast categories should submit their work in hard-copy format, to ensure that our judges observe the work in its original, intended state. However, we do acknowledge that there are cases when an entrant simply cannot submit hard copies, so you will see some non-broadcast categories will allow for a digital file upload or URL entry. You will find your entry format option on the entry form after you have selected your category.
Advertising Print & Collateral
Many categories in the Advertising and Young Blood sections require physical pieces/photographic representations to be mailed into our office. Unless there is an option under your chosen category to select Digital on the Entry Form, then that means prints need to be mailed to us.
Once you have submitted your entry, an email confirmation will be sent to you. Within that email will be ID tags. Please match these tags to your titled entries and lightly tape or paper clip (no glue please) to the back of EVERY piece being entered and mailed, no matter whether it is a Single or part of a Series. ID tags on Series entries should be labeled 1 of 3, 2 of 3, etc. We accept printed copies, colour laser proofs, colour copies, digital inkjet prints, tear sheets, pages or spreads, printed samples, photographic reprints, brochures, posters, etc. Maximum entry size is 22 x 26 inches. If an image is bigger than this, scale it down and reprint or enter as a digital file.
If you are sending a poster, deliver it in a flat package. We do not recommend mailing tubes, since they (and the posters inside them) usually arrive damaged. Instead, package your entries securely in a flat container and mark “Applied Arts Advertising Awards” on the outside. If more than one package is sent, clearly indicate on the outside “Package ___ of ___ packages.” To prevent customs charges or delays, U.S. and international entries (and courier slips) must be marked: UNSOLICITED CONTEST ENTRY – NO COMMERCIAL VALUE. We recommend that U.S. and international entries be sent by mail or courier, not airfreight. We do not accept CODs. Applied Arts is not responsible for customs or clearance costs, or lost or damaged entries.
If your entry is very flimsy or includes many small pieces, and you feel it must be mounted on something, please back it with lightweight cover stock paper or thin cardboard. Otherwise, DO NOT mount your entries.
Applied Arts Awards - Advertising
65 Overlea Blvd.
Entire Advertising Campaign
Campaign video to be uploaded or viewable by URL. Entries should consist of six to nine ads from at least TWO of the following: print, broadcast, digital or collateral.
Digital files should be in .mov or mp4 format. Compress using H.264 codec to 640x480 or 640x360. Maximum QuickTime or MP4 file size is 15MB for file uploads. Web entries must include an active URL. Alternatively, create a non-branded landing page containing all entry elements. To ensure a fair and bias-free judging process, branded landing pages will not be permitted.
All video entries must uploaded as a digital file or be viewable online with a URL. We are no longer accepting entries on tape, CD or DVD.
Digital files should be in .mov or .mp4 format. Compress using H.264 codec to 640x480 or 640x360. Maximum QuickTime file size is 15MB for file uploads. Alternatively, you may submit a URL on the entry form so that your entry can be viewed online. Only ONE URL is permitted per entry.
For Interactive Advertising categories, a URL field will appear, allowing you to add your digital site or landing page to direct judges through your entry. You can also specify technical requirements. For Integrated or Environmental Campaign, you must include both online and offline elements in your submission. The dominant portion of the campaign must be the online elements. A minimum of one offline media platform is required (e.g., print, out of home, broadcast, etc.). Please use a landing page to incorporate all elements of your campaign. Landing pages must be non-branded to ensure a fair and bias-free judging process. The components of the entry must be viewable online through a single entry URL. If multiple URLs are required, use a landing page.
All Radio entries must be uploaded as a digital file or playable online via a URL. We are no longer accepting entries on tape, CD or DVD. Digital files should be in .mp3 (stereo) format with a compression ratio of 22:1. One .mp3 per entry. Alternatively, you may submit a URL so that your entry can be viewed online. Only ONE URL is permitted per entry. Include a 6-second leader for all entries. For series, edit spots together and include one second between each spot. Alternatively, create a non-branded landing page containing all entry elements.
Step 5: Upload Your File
Once you have completed the entry form, you will be asked to upload any digital entries. Follow the instructions on how to do this.
Once you have uploaded your files you have the choice of submitting another entry or proceeding to the payment stage. You may either submit a new entry or submit your previous entry into an additional category. This option will retain the information that you submitted for your previous entry, including credits and a description. You will be required to fill in the Entry Category. You will also be required to re-upload your images.
NOTE: If you are selected as a winner, you will be notified by email and asked to send us high-resolution images. Digital/motion winners will be required to provide six screen grabs and a Quicktime file. Radio winners will be required to provide a script for each winning entry for reproduction in the annual as well as a copy of the .mp3. MP3 files will be accessible on the website in the Winners Gallery.
Entry Material FAQ
Can I submit a hard copy and digital for the same entry? No. If you send in both, your digital entry will be disqualified. You may enter some categories as digital and others as hard copies, depending on your preference.
Can I submit multiple entries to motion graphics/broadcast on a tape, DVD or CD? No. We no longer accept motion graphics or broadcast submissions on tape, DVD or CD. All files must be uploaded using our online form during the entry process. Please refer to Acceptable Formats above for specs.
I didn’t get the email back after I entered with the IDs to attach to my hard copy entries. Contact our awards coordinator at email@example.com with your entry number. DO NOT attempt to make your own entry form. We can forward a copy of the form directly to you.
The program crashed. Did I lose everything? You can log back in and access your entries at any stage on the My Entries page. using the login and password created when you made your account.
Can I direct the judges through my interactive entry?
If you have selected an Interactive Advertising category, a section in the entry form appears where you can outline a path for the judges to follow that highlights the best elements of your entry. You should also include any necessary user names and passwords, and indicate whether there are specific requirements, such as preferred browsers, applications, etc.
The file I uploaded won’t show me a preview. You may not see the image preview if you haven’t followed the specs outlined in the Preparing Entry Material section above. Please check your file and re-upload. If you continue to experience difficulties, please contact our awards coordinator at 416-510-0909 x 27 or firstname.lastname@example.org.
I uploaded the wrong file. You can resubmit images at any time. Simply click REMOVE beside the appropriate file and re-upload your image.
The entry form states “do not send original material.” What does that mean? You should not send your ONLY version of an item (print, etc.), because it will not be returned. Instead, a copy should be provided.
Payment & Refunds
Payments can be made by Visa, MasterCard or American Express (we are accepting Amex on Canadian payments only at this time). For U.S. and foreign entries, submit fees in US funds.
If you require an alternate payment method, we can only accept cheque or money order in special circumstances. These cases must be pre-approved by Applied Arts. Contact Vicki at email@example.com with your request.
If you are entering a piece as both a Single and as part of a Series, ensure there are two entries on the My Entries page — one for the Series and one for the Single. Please keep a record of your submissions.
Can I submit more entries after paying? Logging in at My Entries, you will have the opportunity to submit additional entries. This will simply generate a new confirmation email when you complete your entries with payment.
Can I get a refund? Entries are non-refundable; costs cover administration, processing and the judging of the entry. A submission of entry acknowledges acceptance of these rules.
My client has revoked the right for me to enter work I’ve already paid for. We do not issue refunds, but please contact the awards coordinator if you need the entry removed from the judging or winners’ pool.
I’m getting error messages when I try to pay. If you entered your payment information incorrectly on your first attempt, any subsequent attempts will be declined, even if you change your payment type. Please close your browser and log back into the My Entries page using the e-mail address that appears on your entry form. You should now be able to proceed with payment. If you continue to experience difficulties, please contact our customer service at 416-510-0909 x 21.
I want to change something after I’ve paid. Once an entry is paid, you cannot change the category, entry format or credits. A paid entry is final, so make sure you submit your entry and come back to it if it’s not final before proceeding to the payment fields.
All entrants will be notified in June 2017 via email. At that time, those selected as winning entrants will be required to submit high-res digital files for reproduction in the Advertising annual. Winners’ certificates will be mailed separately, after the Advertising annual is published.
What do winners receive?
- Their work published in print in the September 2017 issue
- A complimentary copy of the September 2017 issue
- Their work published online in our Winners’ Gallery and Awards Archive
- Digital tear sheets of their work
- A personalized, embossed awards certificate for every winning entry signed by noted designer Georges Haroutiun, the founder of Applied Arts
- Their work displayed at related Applied Arts events attended by our network of creative professionals.
If I win, what image will you use for reproduction? When you are notified that you are a winner, full details will be provided on how to submit images for reproduction.
What rights do I retain if my work is chosen? You retain all rights of your images. If selected, you will need to grant us the rights to reproduce the image or images for both our online and print publications.
My client has revoked the right for me to enter work I’ve won for. We do not issue refunds in these cases, but please contact the awards coordinator if you need the entry removed from the winners’ pool.
Questions? If you’ve checked all of the above sections and cannot find the answer to your question, or if you are having difficulty entering, contact our awards coordinator at firstname.lastname@example.org, or 416-510-0909, ext. 27 (outside Toronto: 1-800-646-0347).
Applied Arts is not responsible for damage or loss of any entry. Applied Arts cannot return entries. Applied Arts cannot guarantee the acceptance of entries received after the deadline. Applied Arts reserves the right to publish or exhibit entries in print or electronic formats, for use in the magazine or related promotions. Applied Arts assumes all entries are original and the property of the entrant, with all rights granted therein. Entries are non-refundable; costs cover administration, processing and the judging of the entry. Applied Arts requires entrants to provide full and final credits at the point of entry. A submission of entry acknowledges acceptance of these rules. All descriptions and credits are subject to be edited for length, clarity and grammar in accordance with the Applied Arts editorial style guide.