A Fountain of Prizes

FCB helps Fountain Tire celebrate their 65th anniversary with 65 days of prizes

June 14, 2021

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A Fountain of Prizes

It was a very long winter. Perhaps you helped brighten the blustery days of December with an Advent calendar filled with treats or tchotchkes. There is nothing better than giving yourself a little gift every day, except for maybe having someone else give you that gift.

That’s where FCB Canada’s new promotion for Fountain Tire comes in. Fountain Tire is celebrating their 65th anniversary, and they know that with Canada opening back up, people will be getting back on the roads using their vehicles for local travel and staycations. To help celebrate their anniversary and give back to their customers they are launching 65 Days of Giveaways a multi-day calendar promotion featuring great deals on summer tires and auto service, plus a stellar list of prizes that include everything from tires (natch), to Raptors tickets, travel vouchers, and much more.

fountain tire, fcb canada, advertising

"Customers are at the centre of our success. As we were planning our 65th anniversary, we knew that our customers needed to be the focus,” said Denise Gohl-Eacrett, Director Brand and Customer Experience. “And what better way to celebrate than by delighting our customers with a number of great prizes to kick off the summer.”

The campaign centres on the first-ever digital garage Advent calendar. Each day a garage bay door opens on the corresponding calendar date to reveal the prize, the bay doors will remain open eventually revealing the full list of prizes, including the grand prize.

fountain tire, fcb canada, advertising

“Fountain Tire wanted to give a huge thanks to Canadians for allowing them to be part of their communities for over 65 years,” said Elma Karabegovic, Associate Creative Director. “So we did it in a very Fountain Tire way, with a virtual contest containing 65 prizes hidden behind 65 garage doors. And the contest runs for (you guessed it) 65 days,” said Shannon McCarroll, Senior Copywriter.

 

About Fountain Tire

Established in 1956, Fountain Tire is one of Canada’s premier tire and automotive service networks with 160 locations spanning Central and Western Canada from Vaughan, north of Toronto, to Victoria, British Columbia. The company is also a leading provider of tires and tire-related services to commercial truck fleets and off-road vehicles used in the agriculture, oil and gas, mining, and construction sectors. The majority of Fountain Tire managers own equity in their stores. Goodyear Canada is a minority shareholder of Fountain Tire Ltd. This partnership-based business model combines community-invested store management with corporate intelligence to provide service that truly puts the customer first. The company’s shared ownership business model has enabled it to be named among Canada’s “Best Managed Companies” every year since 1994.

About FCB Canada

FCB (Foote, Cone & Belding) is a global, fully integrated marketing communications company with a heritage of creativity and success dating from 1873 and was recently honoured by Adweek as the 2020 Global Agency of the Year. FCB Canada is part of the Interpublic Group of Companies, comprising more than 8,000 people in 109 operations in 80 countries (NYSE: IPG). FCB Canada was named Digital Agency of the Year in 2016, 2017, 2018, 2019 and 2020 by Strategy and is the most awarded Canadian creative agency at Cannes Lions 2017, 2018, and 2019. With operations in Toronto and Montreal that include FCB Health (healthcare marketing), Fuelcontent (content creation), FCB/SIX (CRM) and Segal, (licensing). Based on a deeply developed understanding of diversified local markets and global cultures, FCB focuses on creating “Never Finished” campaign ideas for clients that reflect a deep understanding of the brand’s past, a respect for the present, and an anticipation of the future potential. FCB Canada is proud to serve some of the world’s most admired brands including Air Canada, BMO, BMW, Clorox, Destination Ontario, the Ontario Lottery & Gaming Commission, Sobeys, The Home Depot, and McCain. To learn more about FCB Canada visit fcbtoronto.com or fcb.com and follow us on Instagram: @FCB_Canada

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