Anomaly's Sebastian Lyman Rolls With It
August 29, 2019
Sebastian Lyman is the creative director at Anomaly in Berlin.
Applied Arts Advertising Awards judge Sebastian is a half Native-American creative director who has worked internationally in Toronto, Los Angeles and Berlin. He started his career in Toronto at TAXI and Cossette, before spending two years at 72andSunny in Los Angeles. He’s since made the move to Berlin, where he created the most successful global campaign in Mercedes-Benz history. In 2018 Sebastian became the first creative director at Anomaly’s newest office in Berlin.
Sebastian’s work has been awarded at places like the Cannes Lions, One Show, Effies and LIA. Most recently he created the first campaign for Louis Vuitton luggage brand RIMOWA. "Never Still" was the most successful in LVMH’s history.
According to Lyman, " RIMOWA has been a relentless innovator in the luggage category for 120 years, and our influential owners share the same mindset. So we decided to make our brand campaign a celebration of this “never still” philosophy - both in the act of travel and in the lifelong pursuit of mastery. We told our story through five iconic RIMOWA owners: tennis legend Roger Federer, Louis Vuitton men’s artistic director Virgil Abloh, model Adwoa Aboah, restaurateur Nobu Matsuhisa and Dior men’s jewellery designer Yoon Ahn. And because everyone takes different paths towards mastery, we worked with five different directors to bring each travel story to life in a completely unique way."
See for yourself here:
Find out more at Anomaly.com