BHLA works with Kruger Products

Bonterra a new line of revolutionary paper products made from responsibly sourced materials in plastic-free packaging recently launched in Canada. Launching with a series of TV spots in English and French, sustainability was a key component in the development of the launch spot, including sustainable / bio-degradable craft, sustainable meals wherever possible, reusable water bottles and water coolers, no idling vehicles, recycle bins throughout set, and all non-rental items donated to shelter.

The Bonterra line is trailblazing the household paper products category, putting a priority on key sustainable practices, including

1. Responsibly sourced (products are made from 100 per cent recycled paper with Forest Stewardship Council® Chain of Custody certification)
2. Wrapped in plastic-free packaging (recyclable paper wrap and cores for bathroom tissue and paper towels, and recycled and recyclable cartons and sleeves for facial tissue)
3. Carbon neutral manufacturing
4. Canadian made and a proud partner of 4ocean and One Tree Planted 

“We approached our marketing campaign for Bonterra with the belief that together, our small actions can have a big impact. The creative demonstrates just how powerful small, simple actions can be when we all pitch in. We’re excited for consumers to see our launch spot and feel empowered to make a difference for a better planet.”

Susan Irving, Chief Marketing Officer, Kruger Product

This launch was possible with the help of many gatekeepers, communications partners that are leaders in their own domain, including Broken Heart Love Affair (Strategy/Creative), Wavemaker Canada (Media), North Strategic (Public Relations), Davis (Packaging), Wunderman Thompson (Website), and Ethnicity Matters (Ethnic Media). 

When consumers purchase Bonterra products, they're contributing to change thanks to Bonterra's partnerships with two environmentally conscious organizations, 4ocean and One Tree Planted. For example, Bonterra's sponsorship with 4ocean will fund the removal of 10,000 pounds of plastic from the ocean, and it plans to plant over 30,000 trees with One Tree Planted. 

Credits

AGENCY AGENCY: Broken Heart Love Affair 
CHIEF CREATIVE OFFICERS: Denise Rossetto, Todd Mackie & Carlos Moreno Creative DIRECTORS: Elma Karabegovic & Shannon Mccarroll 
STRATEGY: Jay Chaney & Kristy Pleckaitis 
AGENCY TEAM: Joline Matika, Maegan Thomas & Sweetha Mahendran Agency
PRODUCER: Erica Metcalfe

CLIENT CLIENT: Kruger Products - Bonterra 
CHIEF MARKETING OFFICER: Susan Irving 
VP, SUSTAINABILITY & INNOVATION, CONSUMER MARKETING: Steven Sage
MARKETING MANAGER, ENVIRO BRANDS, CONSUMER MARKETING: Sonia Menara

MEDIA MEDIA AGENCY: Wavemaker 
PRODUCTION PRODUCTION COMPANY: Frank Content 
DIRECTOR: Kinopravda 
EXECUTIVE PRODUCERS: Danielle Kappy 
LINE PRODUCER: Kelly King 
DIRECTOR OF PHOTOGRAPHY: Pablo Clemente

CASTING CASTING DIRECTOR: Mann 
CASTING EDITING EDITORIAL: Saints Editorial 
EDITOR: Ross Birchall

COLOUR COLOUR: Darling 
COLOURIST: Kassi Bellamy 
VFX VFX AND FINISHING: Darling 
VFX VFX ARTIST: Steve Mcgregor Audio 
AUDIO HOUSE: Oso 
CREATIVE DIRECTOR: Daenen Bramberger 
EXECUTIVE PRODUCER: Hannah Graham