Campfire Emoji Songs
Girl Guides of Canada turns campfire classics into empowerment anthems
October 6, 2021
Surely the campfire is the earliest human gathering place, as we imagine our prehistoric ancestors weren’t belting out “Rock Lobster” in a karaoke cave. Campfires, and campfire songs, bring us together and warm more than just our hands. Unfortunately, Girl Guides, noted campfire aficionados, have been kept apart as a result of COVID; missing out on the crackle of the fire and the chorus of their comrades.
To celebrate just how awesome things get when girls get together, Girl Guides Canada and Zulu Alpha Kilo have brought classic campfire songs into the 21st century to celebrate the fire of girls. The 🔥🔥🔥 Songs (read as “Fire Songs”) features three new tracks and two music videos, launching with a reimagining of “Bingo” titled “Girls Let’s Go” with a video directed by Juno-winning director Emma Higgins. The new 🔥🔥🔥 Songs are filled with messages of equality, inclusion, individuality, and empowerment and were recorded by five girls who also perform in the videos.
“Campfire songs have always brought Girl Guides together,” says Jill Zelmanovits, Chief Executive Officer at Girl Guides of Canada. “Turning these well-known songs into girl-power fire songs gives us a special new way to reach out to girls and show them what it feels like to be a Girl Guide. The feeling you get when you connect and belong and are having the kind of fun that so many girls are looking for right now.”
"We know when girls have a safe space to gather, they discover so much - about themselves and their potential" says Heather Segal, Executive Strategy Director at Zulu Alpha Kilo "with almost two years apart we wanted to reignite that energy of discovery and play."
Brian Murray, Executive Creative Director, Zulu Alpha Kilo, says, “We set out to do something unexpected with this campaign. It was important that we created music and videos that are so good, any band would be proud of them. That’s how we brought to life the magic of what happens when girls come together.”
There is a second video for “We Come to Play” (based on “Down by the Bay”) and another track based on “Wheels on the Bus” (based on “Wheels on the Bus” and with a title reminiscent of The Replacements). The tracks will be available on YouTube and Spotify, and there will be digitals extensions like posters and gifs to spread the fire.
About Girl Guides of Canada
Girl Guides of Canada–Guides du Canada (GGC) empowers every girl to discover herself and be everything she wants to be. In Guiding, girls from 5-17 meet with girls their own age in a safe, inclusive, pro-girl space to explore what matters to them. With programming options ranging from innovative STEM activities to outdoor adventures and discussions on mental health and healthy relationships, girls in Guiding can customize their experience to dive into the topics relevant to them – all with the support of engaged Guiders who are committed to positively impacting their lives. Girl Guides is truly an all-access pass that lets girls try it all, form meaningful friendships and develop the leadership, real-life skills and confidence to help them achieve all their goals – now and in the future. For more information visit GirlGuides.ca and follow @girlguidesofcanada on Instagram or @girlguidesofcan on Twitter.
Client: Girl Guides of Canada
Agency: Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Executive Creative Director: Brian Murray
Art Director: Sarah Quinto
Writer: Julia Forrester
Designers: Crystal Huang, Dejan Djuric
Account Team: Alexa Macdonald, Kara Oddi, Alyssa Guttman
Executive Strategy Director: Heather Segal
Head of Digital: Sean Bell
Digital Strategist: Shaunagh Farrelly
Producers: Elvira Labate, Tim Lynch, Revital Grunberg
Clients: Jill Zelmanovits, Andrea MacBeth, Heather Palm, Heather Auden, Joy Jochico
Media Agency: OMD
Media Team: Michelle Jairam, Cobi Grein, Natasha Cappelli, Alessia Bolzon
PR Agency: spPR Inc.
Production House: The Field
Director: Emma Higgins
Music House: SNDWRx
Music Director: Didier Tovel
Post-Production Company: Zulubot
Post-Production Producer: Adam Palmer, Sarah Dayus
Editors: Ashlee Mitchell, Jay Baker
Production Artist: Mila Lukezich