Canadian Down Syndrome Answers Tough Questions
FCB Canada's Jeff Hilts
September 13, 2019
Jeff Hilts is the Chief Creative Officer at FCB Canada in Toronto
An award-winning Chief Creative Officer, Jeff’s passion for creative thinking along with an unwavering commitment to his craft has helped shape his multi-disciplinary career. Jeff’s work has been recognized nationally and internationally by One Show, D&AD, Clios, Communication Arts, LIA’s, Effie Awards, and Cannes. During his time at FCB Toronto, the agency has been named Strategy’s Digital Agency of the Year in 2016, 2017 and 2018. FCB was also the most awarded Canadian agency in Cannes for 2017 - bringing home 10 Cannes Lions for its “Canadian Down Syndrome Answers” campaign. Most recently, Jeff was recognized as one of Toronto’s leading brand stars in 2018 by Adweek.
Here's a look at "Answers":
When parents learn their unborn child has Down syndrome, they have about ten days to decide whether to keep the baby or not. With many questions, they turn to Google for answers. So the Canadian Down Syndrome Society had the real experts answer them – people who live with Down syndrome every day.