SCS teams up with Discovery. Creativity ensues.
February 19, 2021
Bit of A dream job this one. Agency SCS worked alongside the creative team at Discovery to prepare the user experience design on their soon-to-launch Discovery+ platform, featuring over 1,000 show titles.
SCS supported the internal Discovery team by developing thousands of creative assets needed to launch from the ground up and featuring Food Network, Discovery Channel and Animal Planet content, plus programming licensed from the BBC, A&E Networks and Group Nine Media.
The teams explored different design approaches before finally settling on a direction for the hero UX screens for shows, genres and networks that would offer a premium content experience and a consistent style across the platform - despite the disparate IP assets available across their programming universe.
SCS developed the sonic branding and audio mnemonic for the Discovery+ brand and variations for Discovery+ Originals content and the Welcome Video for new users of the platform. In addition to this work, SCS took on preparing over 350 product creative titles for the platform, working to bring consistency and narrative to the design of show titles and IP for the new streaming app, with many shows receiving an updated look-and-feel for merchandising within the new Discovery+ experience.
Credits for Discovery Project:
Ted Bramble - Senior Director, Product and Brand Creative
Shawn Johnson, GVP of Product & Design
Larry Terenzi - Executive Producer
David Zweig - Senior Product Creative
Brian Blevins - Design Manager
Patricia Cheung - Writer / Producer
Tom Evans - Senior Director, Production Management
Mikala Reasbeck - Sr. Creative Copywriter
Nick Hollensbe - Creative Director
Chad Peltola - Product Design & UX
Mary Baquet - VP Creative & Production
Marisol Baltierra - Senior Motion Designer
Aaron Moore - Director
Nick Charles - Global Production Operations Coordinator
Rachael Hall - Project Coordinator
David Helpling - Composer
User Experience/Brand Design Agency
Jeff Roach - President and Chief Strategy Officer
John Zegowitz - Chief Creative Officer
Catherine Gudvangen- Executive Producer
Kirsten Wright - VP of Marketing
Lauren Harvey - Sr. Resource and Project Manager
Chris Sparks - Sr. Project Manager
Dave Date - Technology Content Producer
Albert Lam - Lead Motion Graphics Designer
Christian Sternal – Creative Director
Vu Dang- Sr. Art Director
Kelly Ashcraft - Graphic Designer
Tim Auerbach - Production Designer
Amy Higgins - Jr. Art Director