Good Mail Day

Subplot Helps Canada Post Shine

September 23, 2021


There is something particularly wonderful about physical mail. The ritual of going to the mailbox, seeing an envelope, maybe it even has a handwritten address, but it most certainly has a stamp. That most functional piece of art and design, and, in some instances legal tender, are a little frame hung on the white walls of correspondence. A delightful tactile experience made all the more delightful if that stamp does some good beyond getting your letter to you.

The Canada Post Community Foundation’s fundraising stamp booklet marks the start of the Corporation’s annual fundraising campaign with a dollar from each booklet purchased going directly to the foundation. The foundation provides funding to local and national non-profit groups that serve the needs of children and youth. In 2020, 118 organizations delivering essential programs for children and youth shared over $1.3 million in funding from the Canada Post Community Foundation for Children.

This year’s stamp collection was designed by Vancouver-based Subplot Design Inc. and illustrated by Kim Smith, a New York Times best-selling illustrator of over 30 picture books. Kim has also worked on children’s video games, puzzles, animation, 3D displays, posters, magazines—and now a stamp!

Creative Director and Designer Roy White of Subplot Design Inc. says of the inspiration behind the stamp, “We wanted to create a stamp that was bright and magical, and that alluded to a sense of inspiration that the Community Foundation brings to children and youth all across Canada.”

The stamp itself is beautifully designed featuring elements of flight, light, magic, and wonder in the form of that summer staple: the firefly. Utilizing special phosphorescent inks used to highlight the fireflies’ abdomens that can be seen under black light, the stamp is sure to brighten the day of anyone who sees it or benefits from its charity.

Creative Credits
Creative Concept & Implementation: Subplot Design Inc.
Designers: Liz Wurzinger, Andrea Tombleson, Roy White
Creative Director: Roy White
Illustrator: Kim Smith
Client: Canada Post Corporation
Printer: Colour Innovations
Motion Graphics: Michaela Carter

About The Community Foundation
Information about the Foundation and its granting process and criteria, including answers to frequently asked questions about applying, is available on the Foundation's WEBSITE.

About Subplot Design Inc.
Subplot is a leading Branding & Packaging Design firm that specializes in solving tough problems for demanding clients in highly competitive world markets. Savvy marketers are demanding tangible results that grow their business. And they need to connect with consumers who are looking for brands to trust, to love and that add value to their lives. We ensure success with Creative Certainty®: smart, consumer-focused strategy that is brought to life with inspiring, breakthrough design. From our home base in Vancouver, BC, our partners are hands-on with every project; verbal & visual branding, corporate identity programs, packaging systems, campaigns, video and of course, more.