Grip's Bernice Lo

Skips the Dishes But Not The Fun

November 5, 2019

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Grip's Bernice Lo

Bernice Lo is an Associate Creative Director / Art Director at Grip Limited in Toronto. 

Better known as “Bee” by her peers, Bernice recently joined Grip. Previously, she helped lead the Rogers brand at Publicis. With over 11 years of experience in the industry, she’s helped create campaigns for many different brands, both big and small, in almost every category. From working at larger shops such as Cossette, TAXI, and Ogilvy, to smaller independent agencies such as Arrivals + Departures and Cundari, Bernice has been fortunate enough to work with some of Canada’s best ad people for the past decade, while gaining experience, and awards, along the way. She was also an AA 2019 Student Awards judge. 

Here's a look at some recent work for Skip the Dishes


This case study video was created for SKIP The Dishes, a food delivery service in Canada. The brief was to create a campaign for Toronto Pride that would stand out from all the other Pride ads. With only 24 hours to ideate and only days to produce and launch the campaign, we developed a simple, yet provocative, headline-driven campaign that was sure to turn some heads and make people notice SKIP The Dishes.  

For more information: artdirectorbee.com

 

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