How Sweet

Hershey Canada has developed a sweet way to celebrate International Women’s Day that goes beyond the surface wrapping and aims to enact real action. The Her For She campaign in partnership with Girl Up, an organization that focuses on creating opportunities for girls to harness their untapped power and skills to make a difference, as part of a global initiative to drive conversation and shine a light on women’s voices and impact in communities across Canada.

Beginning March 4, Hershey will unveil limited-edition, not-for-sale chocolate bar designs by Toronto artist Gosia Komorski that celebrate five women impacting their communities: Marion Willis, Founder and Executive Director, St. Boniface Street Links and Morberg House; sustainable fashion designer Natalya Amres; Fitriya Mohamed, Founder and Executive Director, Muslim Women's Summer Basketball League; Trans/Activist Yasmeen Persad; and Erica Jacobs, Founder of 100% Skate Club. The campaign includes video spots by Toronto-based agency Mint and are a celebration of women who have made a difference with an aim at inspiring the next generation of difference makers.

“In a world facing challenges such as we have never known, I feel the importance of giving power to the voices and potential of the girls and women who will become our future leaders,” says Marion Willis. “I love that Hershey is celebrating the day by honouring the leadership and contributions of women in the community.”

The partnership with Girl Up goes beyond a beautiful package with a 20,000 donation will serve to support the advancements of girls’ skills, rights, and opportunities to be leaders.

“By highlighting diverse role models, the Her For She campaign is doing something crucial for our next generation: it's proving that incredible women aren't the exception, they're the norm,” says Girl Up representative Kiana Mokrian.