Know more - No more
New work from 123w Breast Cancer Canada
October 12, 2022
Vancouver based agency 123w created a clever campaign for Breast Cancer Canada which launched in time for Breast Cancer month, October 2022. The agency's goal was to showcase the amazing progress that has been made in cancer research to end cancer. The campaign, titled "Know More Breast Cancer", plays on "Know" and "No" as a double meaning, know more in order for no more cancer. The more we know about breast cancer the more we can put an end to it!
“We needed a big change, and to evolve like precision oncology has. We’ve funded life-saving research and made so much progress, we wanted our brand to better reflect it.”
Says Kimberly Carson, CEO of Breast Cancer Canada (BCC)
The 360 campaign launches with an emotional :60s spot that inter-slices research with patient experiences, featuring both breast cancer survivors and actors. The spot features a VO simply saying “No More” repeatedly, only paying off the double meaning at the end. Print, OOH, social and a new website round out the campaign featuring both researchers and patients with lines like “Behind every survivor is a researcher on a mission,” aiming to show the power of research, and the hopefulness of their charity.
All this is in hopes that more people will donate, as Kimberly reminds us:
“We want people to see this campaign, and see that their donations are making a difference, and literally saving lives.”
So please share and donate if you can.
Credits:
Agency: One Twenty Three West
Founder & Creative Director: Rob Sweetman
Partner & Creative Director: Mo Bofill
VP/Managing Director: Caroline Howson
Art Director: Marie Cermakova
Copywriter/Creative Director: Addie Gillespie
Designer: Teresa Tam
Copywriter: Carla Hawkins
Producer: Emily Smillie
Coordinator: Bailey Trudgeon
Production Company: Feels Like Home
Executive Producer: Marni Luftspring-Belavin
Producer: Jen Walker
Director: Lucas Dabrowski
DOP: John Ker
Editing:
Outsider Editorial
Producer: Kayan Choi
Editor: Sophia Lou
Assistant Editor: Kelsey Dale-McGrath
Colour:
Producer: Matthew Griffiths
Artist: Sam Giling @sgllng
Online: Mikka Quinsac @__mikka
VFX/CG: JM Chadillon @blkrcat
Audio: Boombox @bboxsound
EP: Umber Hamid @umber_hamid
Producer: Drew Thomas @okayitsdrew
Voice Director: KG
Music Producer: Chris Stiliadis @chrisstiliadis
Engineer: Quinn Hoodless
Photography:
Photographer: Tyler Bowditch, Dina Roudman
Assists: Derek Samaha
Wardrobe: Lauren Walker Lee
Wardrobe Assist: Donna Ashley
Website:
User Experience: Andrea Tam
Creative Director: Justin Close
Producer: Matthew DeWaal
Copywriter: Beth Gerrad, Addie Gillespie
Development: Agency1