LAUGH THERAPY FOR NEW PARENTS
Rethink creative team by day, Cam Spires and Grace Cho release a book
May 5, 2023
Never judge a book by its cover they say, perfect idiom for creative director Cam Spires' new soon-to-be-published book "What Were You Expecting?: First Words for New Parents". He collaborated with illustrator Grace Cho, Cam's day job and AD partner, to create the look and feel of the book.
Visually the book resembles a typical baby book yet, the twist, part and parcel of the AD people's skill set (modus operandi), is although the pictures are for babies, the words are definitely for new parents. The illustrations set up little jabs at the difficulty of being a new parent, like finding daycare, paying the mortgage, and drinking more bottles than your baby. They call it laugh therapy for new parents, because they need it.
Applied Arts like this new approach to therapy, and we look forward to the sequel! Congratulations on your new book!