lg2's latest Branding & Design project, Rescapés, is definitely worth a look.

La Transformerie, a Québec non-profit organization whose mission it is to eliminate food waste, recently sought out lg2’s expertise to update their flagship product line, Rescapés (Rescued in English).

lg2 created a packaging design that highlights the brand’s distinctive elements: a seal of quality, unique flavours and, above all, a positive environmental impact. 

^{lg2 updates Rescapés product line for Transformerie.}

“Since 2019, Rescapés products have been empowering individuals to take action to curb food waste. Our little jars are having a big impact on the food system. We want them to get consumers to think about their relationship to food use. lg2 understood the essence of La Transformerie and communicated our mission and our products’ quality within a very small packaging space that says a lot to the consumer and the impact their purchase has.”
^{Guillaume Cantin, Co-founder & General Manager, La Transformerie}

These products, now in market, use unsold fruit from grocery stores and transform them into spreads, marmalades and sauces.

To view this project  you can find our study case here.