Midland's new Identity 'A Beautiful Fit'

Full Punch, a creative design & advertising agency located in Vancouver, shared their recent rebrand campaign for their client Midland, a high-end appliance retailer also located in Vancouver. If this campaign doesn't have you dreaming about a new high end convection oven what will?!

As established purveyors of upscale and luxury appliances Midland was looking for a way to expand their audience beyond the professional sector i.e.: architects, builders and designers to also encompass a broader one — the luxury residential market. Full Punch's Brand Stance: "A Beautiful Fit"  directed the vision for this rebrand,  the rich hunter green juxtaposed with the copper type - reflecting high end kitchen cookware — exude luxury. 

"Our Brand Stance, A Beautiful Fit, highlights Midland’s service promise: a focus on relationships and client commitment. A Beautiful Fit celebrates all the ways that beautiful appliances make a home." Full Punch press release