Moving Moveable Type
Perspective Shift Annual Report Release Coincides With Canada's First National Day for Truth and Reconciliation
September 27, 2021
On September 30, 2021 Canada will mark the first National Day for Truth and Reconciliation. The day honours the lost First Nations, Inuit and Métis children and Survivors of residential schools, their families and communities. In the lead up to the National Day for Truth and Reconciliation, the Calgary Foundation—a community-minded charitable organization that facilitates connections between donors and community organizations that benefit the city of Calgary and surrounding areas—released its annual report calling on the public to undertake a perspective shift
Designed by Calgary-based studio Daughter, the report utilizes experiments in type scale, orientation and texture to illustrate the mandates of the report that stress how we need to unlearn our history, accept our responsibility and shift our perspective.
Colonizers and those who benefit from the dominant culture often hold preconceptions and prejudices that can only be dislodged through a concerted effort to see how others see. Shifting point-of-views is at the heart of the Calgary Foundation’s annual report and Daughter’s type-driven executions in the forms of reading upside down, really small, right to left, spiraling round-and-round, filling in gaps, etc., helps them make that goal a tangible reality.