New work by Zulu Alpha Kilo

Zulu Alpha Kilo led the strategy and creative development campaign on Metaverse Village a project their clients, Home Equity Bank and Homes For Heroes, partnered together on. The goal of this project is to provide our veterans with homes as well as a community of peers that will help empower them through their transition toward a rich and fulfilling life post service. 

With the help from Zulu Alpha Kilo, HomeEquity Bank took the plans for Homes For Heroes’ future build in Kingston, Ontario, and built a virtual version of the village within the Decentraland Metaverse platform. Visitors can explore the virtual Homes for Heroes village, and help “make it real” by donating funds that will be matched by HomeEquity Bank.

 “I think we have passed the moment in culture when doing anything in the Metaverse is inherently buzzworthy. We knew that we had to use the platform in an innovative way to capture people’s attention. And we knew our story had to be about people, not technology. Not enough people have had the chance to see the great work that Homes for Heroes is doing. The Metaverse gives access to anyone in the world with an internet connection. It’s a powerful use of the platform.”

Brian Murray, Executive Creative Director Zulu Alpha Kilo

Zulu Alpha Kilo's campaign aims to not only raise awareness of veteran homelessness in Canada, it also encourages donations for the building of real-world veteran housing communities. To experience the virtual village as well as make donations Canadians can go to MakeThisVillageReal.com  without downloading any software. Donors will also receive a wearable NFT for use in Decentraland. The campaign runs in the Decentraland Metaverse from July 12 – August 12, 2022.

Credits:

CLIENT: HomeEquity Bank 
AGENCY: Zulu Alpha Kilo
CHIEF CREATIVE OFFICER: Zak Mroueh 
EXECUTIVE CREATIVE DIRECTOR: Brian Murray
CD/ART DIRECTOR: Vic Bath
CD/COPYWRITER: Dan Cummings
ART DIRECTOR: Erin Rodness
DESIGNER: Jackman Chiu
AGENCY PRODUCER: Ece Inan, Sarah Dayus 
ACCOUNT TEAM: David Tremblay, Lauren Boultwood, Samantha Tang
PLANNING TEAM: Maxine Thomas
CLIENTS: Yvonne Ziomecki, Vivianne Gauci, Erin Wilson, Niary Toodakian and Jack Wilson
HOMES FOR HEROES PARTNERS: Jacqueline Howard, Cameron Diggon
MEDIA AGENCY: iQuanti
MEDIA TEAM: Kerstin Baker Ash, Tony Hooper, Maithili Bandishti
PR AGENCY: Weber Shandwick 
PR TEAM: Riya Dhaliwal, Adam Bornstein, Michelle Zucchero
PRODUCTION HOUSE: Zulubot
DIRECTORS: Vic Bath, Dan Cummings
PRODUCTION HOUSE PRODUCER: Ben Bentivegna
DIRECTOR OF PHOTOGRAPHY: Adam Griffiths
POST PRODUCTION SUPERVISOR: Sarah Dayus
EDITING COMPANY: Zulubot
EDITOR: Mallory Robbins
ONLINE: Felipe Chaparro
COLOUR GRADING: Felipe Chaparro
MUSIC BY: Asche and Spencer Stock Library 
AUDIO ENGINEER: Noah Mroueh 
DIGITAL INTERACTIVE PRODUCER: Ece Inan
3D ARCHITECTURE AND GAME DESIGN HOUSE: Metaverse Architects
3D ARCHITECTURE PRODUCER: Maggie Hill
METAVERSE ARCHITECTS: Sean Ellul, Andre Causon, Aaron Zarb

About HomeEquity Bank
HomeEquity Bank is a Schedule 1 Canadian Bank offering a range of reverse mortgage solutions including the flagship CHIP Reverse Mortgage™ product. The company was founded more than 35 years ago to address the financial needs of Canadians who wanted to access the equity of their top asset – their home. The Bank is committed to empowering Canadians aged 55 plus to live the retirement they deserve, in the home they love. HomeEquity Bank is a portfolio company of Ontario Teachers’ Pension Plan Board, a global investor that delivers retirement income for 333,000 current and retired teachers in Ontario. For more information, visit www.chip.ca