Not OK Android

Internova Travel Group Reminds Us Why Humans Are Better at Servicing Travel Than Machines

June 17, 2021


Artificial intelligence and robotics continue to make our lives fitter, happier, more productive, comfortable, etc., but if you’ve ever had a pleasant, vaguely English-accented, voice tell you “sorry, I can’t find what you’re looking for” or had an automated chat answer your question with a phone number to call a representative; the future can seem frustrating.

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Internova Travel Group, one of the industry’s largest travel services companies, has recognized that the best travel decision a person can make is booking their travel with a person. In a new campaign, developed with Toronto-based Broken Heart Love Affair and their sister shop Lifelong Crush, called “Go Human. Book Human.” Internova Travel Group remind folks that algorithms are no replacement for human interaction, something that especially hits home as human interaction is gradually being allowed again.

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“The old way just became new again,” said Brent Rivard, Chief Marketing Officer at Internova Travel Group. “People today have access to a plethora of online booking algorithms to plan their vacations, but artificial intelligence won’t give you a unique, personalized experience, and it doesn’t particularly care if anything goes wrong. Bots are simply programmed to sell, not care. It’s time for humans to take back what’s rightfully theirs.”

Maybe one day an android agent will be able to pass the Voight-Kampff test, but until then, Internova Travel Group is banking on the fact that you’ll book human.



About Internova Travel Group
Internova Travel Group is one of the largest travel services companies in the world with a collection of leading brands delivering high-touch, personal travel expertise to leisure and corporate clients. Internova manages leisure, business and franchise firms through a portfolio of distinctive divisions. Internova represents more than 62,000 travel advisors in over 6,000 company-owned and affiliated locations predominantly in the United States, Canada and the United Kingdom, with a presence in more than 80 countries.

About Global Travel Collection
Global Travel Collection (GTC), a division of Internova Travel Group, is the world’s largest collection of international luxury travel agencies, including the well-established networks of Protravel International, Tzell Travel Group, and Colletts Travel, as well as Andrew Harper, In the Know Experiences, All Star Travel Group and R. Crusoe & Son. GTC advisors and agencies are industry leaders in providing premium travel services to leisure travelers, corporate executives and the entertainment industry. The combined global reach and leverage translates into value, recognition, and preferential treatment for its world travelers.

About Broken Heart Love Affair & Lifelong Crush
Broken Heart Love Affair a global agency based in Toronto and the partnership of industry veterans Jason Chaney, Carlos Moreno, Denise Rossetto, Todd Mackie and Beverley Hammond who came together to bring back the love of brands to clients, consumers and the creative community.  Our Consumer Experience subsidiary, Lifelong Crush elevates brand engagement through effectively managing each touchpoint of the customer journey.


Brand: BookHuman.Travel
Agency: Broken Heart Love Affair
Partners, Chief Creative Officers: Carlos Moreno, Denise Rossetto, Todd Mackie
Partner, Chief Strategy Officer: Jay Chaney
Partner, Chief Business Officer: Beverley Hammond
Creative Directors: Jordan Hamer, Spencer Dingle
Copywriter: Jordan Hamer
Art Director: Spencer Dingle
Designer: Rasna Jaswal
Agency Producer: Erica Metcalfe
VP, Client Success: Cass Farry
Account Director: Naomi Olsen

Production Company: Frank Content
Director: Rodrigo Garcia Saiz
Executive Producer: Danielle Kappy
Producer: Keren Kilcoyne
Director of Photography: Rory O'Grady
Post Producer: Nathan Dharamshi

Production Service Company: Gatehouse
Executive Producer: Beverley Wynn
Bidding Producer: Karin Tanchel

Edit House: Black Ginger
Editor: Jaco Rossouw

VFX: Black Ginger
Online: Eddie Addinall

Motion Graphics Designer: James Paznar, Super Duper  

Audio House: OSO
Audio Engineer, Creative Director: Daenen Bramberger

BookHuman.Travel (Web-Based Service)
url: BookHuman.Travel 
Client: Internova Travel Group (Brent Rivard / Angie Licea / Don Jones)
Creative Agency: Lifelong Crush
Technology + Development Partner: Array of Stars
Creative Directors: Spencer Dingle, Jordan Hamer, Mark Rozeluk
Copywriter: Sasha Downer
EVP, Managing Director: Caroline Kilgour
Account Director: Carlos Game
UX: Adam Slayer, Lauren Suh
UI: Jonathan Agomaa
Lead Developer: Bohdan Anderson
Digital PM: Leigh Lenchner